PANTONE announced the color of the year 2024, curing all of 2023
In 2024, we welcome the Soft Peach (13-1023 Peach Fuzz).
It’s a velvety peach, somewhere between pink and orange.
In the South Korean drama “Ghosts”, they say, “Today you are lucky to meet such a soft-hearted god.”
Sweet soft peach, also want to give us a warm embrace in winter.
Want to let people touch the peach color, why can represent 2024
Since 2000, PANTONE, the global color authority, has selected a color every year to represent the spirit of The Times, and promoted it to sweep all walks of life and become popular all over the world.
War, celebrity deaths, artificial intelligence, 2023 is a year full of uncertainty, we tense nerves, but also more concerned about ourselves.
Color becomes a mirror of mood, with dopamine in spring and summer and Maillard in autumn and winter. The color of the Year 2024, also given a similar mission by PANTONE:
I’m angry. What will calm me down?
The final “soft peach” is a gentle peach color, as light as a dandelion.
When you look at it, you might think of peaches, feathers, satin, blankets, blush, and even the color of the sky at sunrise or sunset.
“Soft Peach” reminds us to listen to ourselves and enjoy quiet time alone.
At the same time, “soft peach” is also calling for love in the center of the universe, implementing the “New bridge Lovers” of “the people you see in the dream, wake up to see them.”
You want to reach out and touch this color, which is a very important part of our message.
As PANTONE says, the fluffy texture of the soft peach is instinctual to reach out and touch, reminding us to step away from the two-dimensional screen and meet others face to face in reality.
Peach is stereotypically a feminine color, but it’s now also being incorporated into men’s wardrobes, as seen in Dwayne Johnson’s tuxedo jacket at the 2023 Academy Awards.
Therefore, in this always noisy Internet era, soft peach also hopes to arouse tolerance and empathy between people, towards a more love and peace of the future.
In making our choice for 2024, we are mindful that the prerequisite for having a fulfilling life is health, patience and strength in a world that emphasizes productivity and achievement.
Of course, the annual representative color is not willing to stay on the idea, it is a business for the public.
As always, PANTONE has released limited edition accessories for the 2024 color, such as mugs and keyrings, as well as a series of collaborations with other brands.
Old friend MOTOROLA once again showed up, last year’s magenta phone, this year’s soft peach phone, made of soft vegan leather, claims to feel very silky.
However, the phone seems to be difficult to pull off, not for skin color, but for personality, even PANTONE said: “For strong style, extroverted personality.” Then, as a person, i can only go out and turn right.
Polaroid is also a surprise this time, launching a limited edition i-Type Polaroid negative set, allowing photography enthusiasts to record warm moments with others.
There are also Spoonflower wallpaper, Ruggable carpet and Shades by Shan…… It’s about an abacus that you and I can hear: enveloping everything in life.
In order to evoke more senses with colors, PANTONE invited several artists this time, so that soft peach colors also circulate in clothing designers’ clothes prints, music sommeliers’ ambient music, and artists’ emojis.
PANTONE also recommends that everyone engage in “pastel peach” activities, such as watching sunsets, taking art classes, joining a book club, and walking while chatting with friends……
PANTONE sets an example of how color can tell a story and how it can be translated. In fact, in recent years, it has continued to carry out “color cross-border” play creativity, such as doing apps, magazines, opening hotels, opening coffee shops, and so on, and play with young people.
It is hard to say whether PANTONE is predicting or creating a fad.
作者：爱范儿
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